Introduction Deck

An introduction deck is a shorter package of information intended to accompany an introduction email to an investor to give them a snapshot of the opportunity for investment. It’s usually a condensed version of an Information Memorandum (IM) or pitch deck.

An introduction deck should take no more than 5 to 10 minutes to read but should be designed to stand alone. A pitch deck accompanies a verbal pitch so it contains the graphics and key points, but an introduction deck will not have a concurrent commentary so it will contain explanations rather than just prompts or illustration. Don’t try to get everything onto the slides so they become crowded and unappealing, it’s intended to whet the readers appetite and outline the opportunity.

Hints and tips – don’t add headers and footers to every page, and don’t insert contents slides and dividers – they all waste valuable real estate. Always provide it in pdf format with all display items (special fonts etc.) embedded, and check that it looks good when viewed on a mobile phone format. Don’t apply a ‘teaser’ approach on the basis that the investors will contact you to fill the gaps you tantalisingly left…give them enough to understand your idea and vision and to want to dive into the detail.

When approaching investors, take the time to research them and make the approach personal. VC’s typically receive 1 to 2 pitches per day but invest in 1 to 2 per month so the rejection rate is high, and you need to pique their curiosity quickly.

Investors expect to hear from (and evaluate) the founders themselves, so using an intermediary is unlikely to be well received, even on an initial introduction. Take all the advice you can but be prepared to knock on the (virtual) doors yourself and present your own case. Confidence that the founder or their team can deliver the opportunity being presented is the largest influencing factor in most investors decision-making.